Week notes

These weekly posts are designed to give some insight into what is happening inside the team and allow us to share what we’re learning and achieving.

June 2025


20 June – Getting ready for the next quarter

This week we’re preparing for our quarterly planning. It’s always a time of racing around and gathering up data from the previous quarter to help us understand where we got to and what we should aim for next.

It’s good to reflect and I wanted to share that in the last 6 months we’ve:

  • Almost doubled the number of central agencies signed up to FormBuilder – currently at 9 with another 2 actively considering
  • Engaged with 110 new leads 
  • Delivered a number of new forms, increasing the total to 49 forms delivered since January 2024
  • And have 60+ forms in the pipeline for delivery.

It’s been busy, and there’s plenty more to come in the next half of the year.

Shelley, Product Manager


13 June – Understanding how people are using FormBuilder

This week I finally got an insight into engagement with FormBuilder through Google Analytics. 

We have worked out a way to create a subset of users who we’re classing as ‘engaged’. We’re defining that as the user having saved their form at least once and used the preview button at least 3 times.

We think this indicates someone is genuinely trialling the tool. 

Now we’re able to tell which of our users are serious about FormBuilder and which are coming for a quick look and leaving. 

Over this quarter we’ve seen the number of unique users to FormBuilder grow by 600% compared with the first 3 months of the year. 

We’ll be working hard to keep that momentum going and nudge the proportion of engaged sessions up.

Tian, Product Owner


6 June – Another two agencies join the FormBuilder community 

It’s brilliant to see 2 new government agencies have officially signed up to use FormBuilder, marking a big step forward in our mission to streamline digitisation for the public sector.

The Social Investment Agency and Kāinga Ora chose FormBuilder because they could see it would be straightforward to get better digital services up and available for their customers. By using shared government digital infrastructure, they’re working more efficiently and empowering their teams to create and publish forms with ease. 

To our new partners: welcome. We’re excited to support you and can’t wait to see the innovative ways you’ll use FormBuilder.

As we work together, we’ll share what these agencies are doing and the results they’re seeing from using FormBuilder. 

Shelley, Product Manager


Last updated: 30 June 2025