Week notes

These weekly posts are designed to give some insight into what is happening inside the team and allow us to share what we’re learning and achieving.

November 2024


1 November – Analytics to support our customers

During the week I caught an interesting exchange in the customer support channel for Business Connect. A business customer gave us feedback that the “website kept crashing”. 

We offer the opportunity for customers to rate us out of 10 and leave a comment. This feedback is a big part of how we keep improving. We wanted to investigate, but it was quite a generic comment.

Our support team were trying to do some digging to see if anything obvious was going wrong but were not having any luck.

We use MouseFlow to better understand our users’ needs. MouseFlow is an analytics platform that helps us better understand our users’ behaviour. For example, how much time they spend on which pages, which links they choose to click, and their pain points. This enables us to improve and maintain our service with user feedback.

One of the team jumped onto MouseFlow to see if it could shed some light and tracked down the relevant session including a view of their journey on the platform! That showed a payment gateway outside Business Connect was causing the problem and saved our support team a ton of time in trying to solve the mystery by going down unnecessary rabbit holes of investigation.

It’s an unexpected benefit of having this level of analytics across Business Connect and just shows what a difference it can make in giving us insights into the online experience.

Shelley, Product Manager


Previous months

Last updated: 05 November 2024